Survival mode in the
10th September 9:44
AIIMS is thrilled to announce a new partnership with Master Plumbers Association Queensland, the peak industry body representing plumbing contractors throughout Queensland, from sole operators through to medium-sized plumbing businesses and large contracting firms.
26th August 12:56
Are your marketing campaigns just another line item on your expense sheet? I can tell you right now that's the wrong approach. Advertising or marketing for small business is an investment it's not a bill, sales and marketing is the absolute lifeblood and the driving force in any small businesses. You need to spend money to make money, don't spend money to save it, gone are the days when the Yellow Pages book comes around.
19th August 13:20
When marketing makes sales, it's a perfect relationship. Now, I want to say don't be fooled by thinking that selling is not an essential element or factor within your business. If you're a trade or your service-based business, the skill of sales or the sales process is one of the most critical factors within your organisation, particularly when you're on the journey towards growth.
11th August 12:32
In this article, I'd like to touch on some of the decision-making factors your customers make before purchasing. What helps form a decision for a customer to buy from you? This is relevant to trade or service-based businesses especially when you're marketing for Lead Generation.
4th August 12:09
More often than not business websites are built with subjective branding which isn’t specifically tailored to the customer. For a service-based business, your website is a major asset and a major asset to your marketing. There are countless beautifully designed websites with high-quality imagery but built in a free template Website Builder which has strict limitations on its SEO ability.
28th July 15:02
Sales and Marketing simply put is just communication and the building of new relationships. Like in any relationship, whether that be marriage, business partnerships and customer relations, trust is always a key component and essentially the foundation of that relationship, both upon first impression and establishment, all the way through to...
26th May 10:13
With more and more people and your customers, flocking online to search for products, services and solutions, a business’ website plays a huge role towards your overall success, customer acquisition and growth.
21st May 12:29
For a trade or service based business, the primary objective when investing into digital marketing, especially Google Ads or SEO, is LEAD GENERATION.
12th May 9:43
For a trade or service based business, the primary objective when investing into digital marketing, especially Google Ads or SEO, is LEAD GENERATION. The goal is to drive qualified visitors to your website or landing page, engage and convert these visitors into an enquiry, and more specifically, a Phone Call.
5th May 9:56
For a small business owner, the Digital Jungle can be a scary and volatile market place to venture into. In the digital marketing world, there is so much noise! So many “gurus” and “experts” telling you what to do, how to do it and promising the world from ‘these secret steps’
28th April 9:47
When engaging in digital marketing, particularly Google Ads or SEO, ensuring you have the right tools, systems and process in place is vital to the success of your marketing campaign. Advertising is a key driver but cannot be relied purely on for the growth of your business.
20th April 16:00
The digital marketing world or the “Digital Jungle” is a relentless and sometimes scary marketplace for a small business. With the rise of digital, marketing is becoming more and more difficult and a lot more competitive.
15th April 11:40
The market has definitely changed and most businesses have been impacted. For trades & services, although being affected during this crisis, we’re finding that search volume and lead volume is remaining quite steady, particularly via the channel of Google.
9th April 16:00
Over the last 10 years we’ve built a wealth of knowledge and experience and worked with thousands of small business. Both our clients and ourselves have had a truck load of success, but our fair share of failures as well.
7th April 9:52
With the current pandemic and crisis we’re all dealing with, it’s having a huge impact to small business and the way we operate. Right now, every small business is in survival mode and making changes to the way they conduct business. Implementing new tactics and strategies in their marketing, sales process, service delivery etc.
3rd April 7:21
Right now, your marketing dollar and how far it stretches is vital to your survival rate. Having an ineffective digital marketing or lead generation campaign live and spending could be detrimental to your business.
1st April 11:11
Right now there’s a lot going on in the world, the market and in the economy.
31st March 12:37
It comes with great delight to announce that AiiMS has officially partnered with
26th March 7:49
5 ways to help you not only survive but also thrive!
20th December 1:38
2019 has been a MASSIVE year! We’ve significantly grown in all areas and we’ve achieved some amazing milestones…
5th December 9:48
We’re very proud to announce that AiiMS has won the Growth Hacker of the Year Award
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