Why Invest in Microsoft Advertising
Bing Network Intelligent Search
How much do you know about BING ?
Even though it may only cover 5% of the search market, doesn’t make it less important than other digital marketing platforms.
The Bing network has proven to be an extremely successful cost effective advertising platform for the SME market.
Delivering the lowest cost per lead when stacking up against any other platform, Bing must be considered in devising your marketing strategy.
Bing is deceivingly larger than you think. In a rapidly growing market, ensuring your business is exposed on multiple platforms ensures you will be leaving no stone unturned.
The Bing platform has 2 very strong competitive edges as a marketing platform.
Unique Audience – Bing courts an affluent audience
1. 1/3 of Bing Network audience has a household income of $100k
2. 65% of Bing Users are house owners
3. 57% of the Bing network are white-collar workers
4. 1/3 of the Bing network audience hold a bachelor degree or higher
1. The average cost per click on Bing is significantly lower
2. In some verticals/industries, 90% cheaper in average cost per click
Don’t ignore this market!
Bing is part of the every day
Bing is continously growingIntegrated into Windows 10 & Microsoft Products
Bing has a unique audienceMaking it cost effective
Bing is bigger than you thinkDouble digit market share across 7 countries
Bing has powerful tools & featuresAlways investing in the future
Bing network PC Share Across the World
Bing is bigger than you think
12B monthly searches
3B monthly searches
826M monthly searches
2B monthly searches
Double digit market share across 7 countries
(US) United States33% share 5.0B monthly searches
Canada17% share 451M monthly searches
Australia12% share 196M monthly searches
(UK) United Kingdom26% share 977M monthly searches
France19% share 788M monthly searches
Germany12% share 509M monthly searches
Norway17% share 16M monthly searches
Bing is on platforms you might not expect
Average Cpc (AUD)
|Travel / transportation||$0.86|
|Tech / techno||$0.79|
|Careers / education||$1.79|
|Financial services / insurance||$3.86|
The Bing audience is diverse & affluent
65% of Bing users are house owners, with more than 1/3 of the audience has a household income of $100K.
High conversion Rates
35% of Bing users are under the age of 35 2, with 56% being female and 44% being male 2.
2 Microsoft Internal Data 2016, All Devices.
Online Exposure / Brand Awareness
One of the benefits of getting higher rankings on search engines is building brand awareness. When your website appears on the first page of Google, your potential customers are more likely to trust your brand when they search for a particular term rather than other brands that don’t have a strong web presence.
Features Bing’s Powerful Tools
Recent and upcoming
Driving consumer engagement
Structured snippet extensions
Dynamic search ads