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Importance of SEO

Digital Real Estate

What is SEO?

Search Engine Optimisation (SEO) is the work conducted to your website to achieve higher rankings on search engines for the search terms that are relevant to your business.

Your website usually starts off in a secluded farm online in the middle of nowhere, almost impossible to find unless you have the coordinates.

More and more businesses have tried SEO or at least thought about it. What we usually inherit as an agency is an overall poorly performing property and asked to make them a property mogul.

What We Usually Inherit is:

Property Market

Old Farm House
1 Rank Street, Broken Hill NSW
$0 Rental Return per week
Poor Suburb Location
Poor Street Location
Plenty of Wall Cracks
Unattractive Footage
Bad Floor Plan
Small Block
Poor Building Inspection Report
Invest into your digital property now
Get started

Digital Property Market

Old Website
www.uglytub.co.uk
$50 Rental Return per week
Poor Keyword Choice
Low Page Rank
Poor Website Development
Small Website
Non-Converting Website
Poor Navigation
Blacklisted with Google
Invest into your digital property now
Get started

The Importance of SEO

SEO is becoming as important as any other digital product. It is a product that can no longer be ignored. The obstacles that almost all business owners face is believing the myth, guarantees, sales spiel by agencies.

The Consequences

SEO is a product that requires a methodical, long term, consistent approach. We understand that most businesses possess a level of impatience, however this can cause more long-term damage than realised.

Strategy

The strategy is to ensure we build your web profile online as naturally as possible. There are a few factors that will assist in your overall SEO performance, and they all are extremely important, none are more important than the next. Why? Within the cycle of 3 years Google will have released an algorithm update to assess every element of your site. So, what does this mean? Make sure all factors are executed to ensure long term success.

Some of the basic factors that you will repeatedly hear are:

  • Onsite Work
  • Offsite Wok
  • Content
Onsite Work
Offsite Work
Content

There may be many shortcuts to get to the front page for certain keywords...

  • … however is it sustainable?
  • … how long will this last?
  • … have you considered the principals of SEO or only focused on the loopholes to achieve quicker results?

If an agency does not understand the meaning of what they’re executing, BEWARE

If some of these simple questions cannot be answered, it answers your question on if they are the right agency to get you to your goals.

For Example
Why do agencies recommend a blog?
Why do agencies recommend sourcing backlinks?

Perspective: VALUE

Invest in your online real estate to build positive gearing

What are you trying to achieve?

Our goal is to solidify a marketing stream that will be your most profitable and your most consistent. Below are a few examples of the monthly value of what your SEO campaign can produce you when you achieve the right rankings.

Multiple Properties
Best Suburbs
Best Streets
Timeless Property Designs

180 Leads per month for the below industries are achievable via our AiiMS SEO Strategies. We boast a very successful client base that we continuously deliver optimum rankings.

Plumber
AdWords Cost per Lead $85.00
AdWords Cost $15,300.00
Annual Marketing $183,600.00
Average SEO Cost $30,000.00
Ongoing Annual Cost Saving $153,600.00
Removalist
AdWords Cost per Lead $45.00
AdWords Cost $8,100.00
Annual Marketing $97,200.00
Average SEO Cost $30,000.00
Ongoing Annual Cost Saving $67,200.00
Property Valuation
AdWords Cost per Lead $60.00
AdWords Cost $10,800.00
Annual Marketing $129,600.00
Average SEO Cost $30,000.00
Ongoing Annual Cost Saving $99,600.00
Pest Control
AdWords Cost per Lead $40.00
AdWords Cost $7,200.00
Annual Marketing $86,400.00
Average SEO Cost $30,000.00
Ongoing Annual Cost Saving $56,400.00
Vehicle Finance
AdWords Cost per Lead $40.00
AdWords Cost $7,200.00
Annual Marketing $86,400.00
Average SEO Cost $30,000.00
Ongoing Annual Cost Saving $56,400.00
Asbestos Removal
AdWords Cost per Lead $60.00
AdWords Cost $10,800.00
Annual Marketing $129,600.00
Average SEO Cost $30,000.00
Ongoing Annual Cost Saving $99,600.00
Plumber
Removalist
Property Valuation
Pest Control
Vehicle Finance
Asbestos Removal
AdWords Cost per Lead $85.00 $45.00 $60.00 $40.00 $40.00 $60.00
AdWords Cost $15,300.00 $8,100.00 $10,800.00 $7,200.00 $7,200.00 $10,800.00
Annual Marketing $183,600.00 $97,200.00 $129,600.00 $86,400.00 $86,400.00 $129,600.00
Average SEO Cost $30,000.00 $30,000.00 $30,000.00 $30,000.00 $30,000.00 $30,000.00
Ongoing Annual Cost Saving $153,600.00 $67,200.00 $99,600.00 $56,400.00 $56,400.00 $99,600.00

Have you heard of the “Guaranteed Google Rankings in 90 days or we work for free“?

Let us tell you how this normally works

Agencies will roll the dice to see if their “strategy” will work for your site early. When in most cases it does not work, the claim of working for free is just something they throw around to lure you in.

No agency knows the secret formula / algorithm.

8 Questions You Need to Ask Your Agency Today

  1. 1
    Does your agency have experience in your actual industry?
  2. 2
    Can your agency execute all work themselves? Or do they require outsourcing work?
  3. 3
    Can your agency break down where your SEO money goes?
  4. 4
    If you stop SEO one day, does your agency remove the work conducted?
  5. 5
    Is your agency building your profile authentically?
  6. 6
    Has your agency been able to retain rankings for over 3 years straight? Or are they a one hit wonder?
  7. 7
    Do you know what work your agency is conducting every month?
  8. 8
    Does your agency have experience in your industry? Can your agency tell you what keywords actually produce in traffic, leads or sales? NOT BASED ON A KEYWORD TOOL