The Importance of TRACKING your Digital Marketing

In Digital Marketing, there is no component more important to success than Tracking and Reporting!

Opposed to more traditional forms of advertising (print etc.) with Digital, everything leaves a footprint. Every click, every visit, every conversion, every dollar can be recorded and tracked. Tracking and collecting data is crucial to the success of your digital marketing plan, both short and long term.

Measurement is the first step that leads to control and eventually to improvement…. If you can’t measure it, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it!



Digital Marketing for a trade or service based business is all about Return On Investment. Most small business’ are investing into digital platforms such as Google or Bing Ads, SEO etc. for the purpose of generating leads and winning new customers. In digital marketing, there are a lot of moving parts, variables and factors that hold weight to the outcome or the success of your campaigns.

No longer is digital marketing just the process of purchasing a digital product “off the shelf” and then you succeed. To win from digital marketing it’s an ongoing process and needs consistent attention and management. Tracking performance, collating data, understanding patterns and trends is key to all of this.

In digital, there is so much data that can be collected, but what are the important metrics to you as a business owner and what’s the plan when you have the data?


What should I be tracking from my digital marketing?

Once you can understand these figures, develop patterns, you have the ability to now make decisions and changes not only to your marketing but to your business for improvement.

  • Website Traffic
  • Budget & Spend
  • Cost Per Click
  • Marketing Conversion Rates
  • Cost Per Lead
  • Sales Conversion Rates
  • Lead Volume
  • Return-On-Investment


With Pay-Per-Click advertising, for a trade or service, your goals and objectives are simple…. You want the highest volume of leads, the highest quality of lead, but more importantly, you need it at the lowest cost per lead.

One of AiiMS’ major selling points and value adds, is our tracking and reporting capabilities. Even more important to this, it’s what we do with the information and metrics we’re tracking that ensures our clients’ success online.


How does AiiMS track and report on clients’ performance from digital marketing?


It’s not the report itself that it’s important, it’s what you do with the data and the information that is the real game changer.
Tracking your marketing, track your performance, GROW YOUR BUSINESS!


For more info on how you can successfully navigate your business through this digital jungle, click HERE or call 1300 840 03

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