27th July 10:19
Because of sudden lockdowns, restrictions and guidelines that affect all our businesses in one form or another, more and more people are starting that search for quality products/services primarily online. And for better or for worse, these same people will judge you based on the quality and depth of your online presence. It is absolutely becoming a “search research and select” world we live in. That’s why we’re sharing three key steps that will get you noticed...
24th June 15:46
Did you know...90% of customers begin their buyers’ journey by searching on Google? The need for a gameplan is very clear, especially if, as the title suggests, you are interested in winning with Google Ads. It will come as no surprise that the first thing you’ll need to look at is one of the first things your customers might be thinking about looking at – your website.
18th June 10:19
Having spent time after school, working at Hungry Jacks, KFC and McDonalds from the age of 14, it was clear that the world of work beckoned more strongly than the call of ATAR and subsequent university life. With ambitions of gaining a trade and running a business, it was soon time to commit to making it happen.
16th April 9:36
Knowing the numbers that count is key to surviving the commercial jungle. Change absolutely is going to happen but understanding how your business may need to adapt in step or ahead of market forces, will determine how your business thrives in this environment. Sure, trying to avoid the horrible truth is definitely a reason for staying in the dark. But there are a couple of other reasons to dig into before we get to the benefits of knowing your numbers...
19th March 14:42
Are you tired? Tired of the daily rat-race of juggling a corporate job (which let's be honest you don't really enjoy) whilst running a household and trying to spend time with your family, let alone having any time to yourself? Are you fed up that the higher you try to climb the corporate ladder, the harder it gets, the more politics you encounter and the rewards seem even further away?
12th March 14:23
If you’re truly looking to broaden your sales funnel (get more users intentionally looking at your business), you need to look at the Microsoft Audience network. Learn how to reach an additional 17% of your market with Microsoft Advertising. think long and hard about broadening your reach across audiences that feature a higher percentage of higher-income earners, homeowners, tertiary education graduates, white-collar workers
11th March 10:40
Digital marketing – just keeping up is no longer enough! Connect with more people, win more business Take a professional approach to connecting with your customers. Marketing sounds expensive, digital marketing sounds complicated and expensive, and social media just sounds like an investment in time and effort none of us can afford – after all, we have businesses to run. Right? Not necessarily...click to read on.
5th March 13:44
If you fail to adapt, then this and the next generation of your customers/clients, which is only ever 5 years away, will choose to go where their preferences and needs are accommodated. Letting all this slip – along with your business is all too easy and there’s a price to pay. BUT getting on top of things by learning these lessons around guidance and adaptability will set you up for future success.
5th March 13:32
Okay, so there has been a situation brewing between Google, the government and news outlets for about a year now. Truth be known, probably longer than that though. This short clip and article help us understand that Google’s opposition to the proposed News Media Bargaining Code was based on impracticalities in its application. In short, here’s:
19th January 15:50
Lock & Roll services Sydney across the window and door industry. They've always looked for new opportunities in the marketplace, they've tried it all in terms of marketing they've gone into local papers, magazines, trade shows, franchise expos and advertorial. Their biggest challenge was not being able to tangibly see how their campaign was performing. Their previous attempts were a shot in the dark and needed a more strategic approach.
18th January 16:41
Over the last 14 months, we've consistently delivered quality results. Over 310% growth in total revenue, 333% increase in booked jobs and 1069% increase in total calls November 2019 vs. November 2020. And that's just the beginning.
26th November 14:07
The market is flooded with all sorts of digital marketers and has similar offerings. So it can be a little tricky to decide which agency you think best aligns with your business' goals and values. It would help if you asked the right questions to able to extract the correct answers. For a small business owner, the online world can be scary and volatile to venture into the digital marketing world. There's are so much commotion...
19th November 14:50
Mark’s idea was great but soon realised word of mouth could only go so far and needed a REAL and EFFECTIVE marketing strategy to get in front of the RIGHT customer that brought in high-quality leads that would convert to revenue for the business. They managed to land a huge lead which pretty much set the tone for the entire year and hasn't been able to slow down since...
9th November 15:50
If you are assuming the world will go back to normal, you are mistaken. Change is inevitable. However, the fundamentals are still the same and will forever stay the same. When you truly comprehend what has changed, you will have a clear path on your way forward. You will be able to re-apply business rules. The only difference is that you will be held more accountable by your customers very quickly.
30th October 11:11
AiiMS and Microsoft Advertising have had an opportunity to play a part in seeing Splash plumbing experience 775% monthly revenue growth, comparing to just a couple short years ago. “All new AiiMS clients are activated on the Microsoft Advertising Network because we are an agency that values the power of search, and we have witnessed time and again the value of the Microsoft Advertising Network in action,” ads Mohammed. Retail is not the only segment seeing commercial success during these trying COVID-19 times.
10th September 9:44
AIIMS is thrilled to announce a new partnership with Master Plumbers Association Queensland, the peak industry body representing plumbing contractors throughout Queensland, from sole operators through to medium-sized plumbing businesses and large contracting firms.
26th August 12:56
Are your marketing campaigns just another line item on your expense sheet? I can tell you right now that's the wrong approach. Advertising or marketing for small business is an investment it's not a bill, sales and marketing is the absolute lifeblood and the driving force in any small businesses. You need to spend money to make money, don't spend money to save it, gone are the days when the Yellow Pages book comes around.
19th August 13:20
When marketing makes sales, it's a perfect relationship. Now, I want to say don't be fooled by thinking that selling is not an essential element or factor within your business. If you're a trade or your service-based business, the skill of sales or the sales process is one of the most critical factors within your organisation, particularly when you're on the journey towards growth.
11th August 12:32
In this article, I'd like to touch on some of the decision-making factors your customers make before purchasing. What helps form a decision for a customer to buy from you? This is relevant to trade or service-based businesses especially when you're marketing for Lead Generation.
4th August 12:09
More often than not business websites are built with subjective branding which isn’t specifically tailored to the customer. For a service-based business, your website is a major asset and a major asset to your marketing. There are countless beautifully designed websites with high-quality imagery but built in a free template Website Builder which has strict limitations on its SEO ability.
28th July 15:02
Sales and Marketing simply put is just communication and the building of new relationships. Like in any relationship, whether that be marriage, business partnerships and customer relations, trust is always a key component and essentially the foundation of that relationship, both upon first impression and establishment, all the way through to...
26th May 10:13
With more and more people and your customers, flocking online to search for products, services and solutions, a business’ website plays a huge role towards your overall success, customer acquisition and growth.
21st May 12:29
For a trade or service based business, the primary objective when investing into digital marketing, especially Google Ads or SEO, is LEAD GENERATION.
12th May 9:43
For a trade or service based business, the primary objective when investing into digital marketing, especially Google Ads or SEO, is LEAD GENERATION. The goal is to drive qualified visitors to your website or landing page, engage and convert these visitors into an enquiry, and more specifically, a Phone Call.
5th May 9:56
For a small business owner, the Digital Jungle can be a scary and volatile market place to venture into. In the digital marketing world, there is so much noise! So many “gurus” and “experts” telling you what to do, how to do it and promising the world from ‘these secret steps’
28th April 9:47
When engaging in digital marketing, particularly Google Ads or SEO, ensuring you have the right tools, systems and process in place is vital to the success of your marketing campaign. Advertising is a key driver but cannot be relied purely on for the growth of your business.
20th April 16:00
The digital marketing world or the “Digital Jungle” is a relentless and sometimes scary marketplace for a small business. With the rise of digital, marketing is becoming more and more difficult and a lot more competitive.
15th April 11:40
The market has definitely changed and most businesses have been impacted. For trades & services, although being affected during this crisis, we’re finding that search volume and lead volume is remaining quite steady, particularly via the channel of Google.
9th April 16:00
Over the last 10 years we’ve built a wealth of knowledge and experience and worked with thousands of small business. Both our clients and ourselves have had a truck load of success, but our fair share of failures as well.
7th April 9:52
With the current pandemic and crisis we’re all dealing with, it’s having a huge impact to small business and the way we operate. Right now, every small business is in survival mode and making changes to the way they conduct business. Implementing new tactics and strategies in their marketing, sales process, service delivery etc.
3rd April 7:21
Right now, your marketing dollar and how far it stretches is vital to your survival rate. Having an ineffective digital marketing or lead generation campaign live and spending could be detrimental to your business.
1st April 11:11
Right now there’s a lot going on in the world, the market and in the economy.
31st March 12:37
It comes with great delight to announce that AiiMS has officially partnered with
26th March 7:49
5 ways to help you not only survive but also thrive!
20th December 1:38
2019 has been a MASSIVE year! We’ve significantly grown in all areas and we’ve achieved some amazing milestones…
5th December 9:48
We’re very proud to announce that AiiMS has won the Growth Hacker of the Year Award
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